Ambiguity is defined as “uncertainty or inexactness of meaning in language,” or “a lack of decisiveness or commitment resulting from a failure to make a choice between alternatives”.  Either definition will create problems for a professional sales person.


To avoid the problems caused by ambiguity, it is critical for sales professionals to end each sales conversation with a clear understand of:

  • Who is going to do what
  • When it is going to happen


Clear expectations help push the sales conversation forward.  Unclear expectations slow the selling process down.  Following through and following up on those expectations builds trust with sales prospects.  Sales people who keep themselves organized and on top of their tasks, don’t allow important details to slip through the cracks.  Leaks lead to trust and credibility problems.

Ambiguity Creates Leaks In Your Sales Process

Avoid ambiguity in your sales by clearly discussing who is going to do what and when it is going to happen.  Otherwise ambiguity will sabotage your sales.


Advanced Sales Coaching and Training

Do you feel like there is something sabotaging your sales success but are not sure what that is? Schedule a complementary sales coaching session with Terry L. Hansen.  Terry will help you identify where the bottlenecks are and share with you some helpful strategies and tools you can use to find more leads, close more sales, and increase customer retention.  Call toll free: 844-205-5054 or send him an email at