In our modern economy consumers on constantly hit with marketing and promotional messages. Over the years, consumers have responded by getting better and better at tuning out the marketing noise. How can marketers cut through the marketing clutter and not have the consumer treat their message like SPAM? How business owners or sales people avoid having their prospects hit the DELETE or UNSUBSCRIBE button in their direct marketing efforts? Click on this video to learn ways to improve your ability to segment your marketing and building a prospecting list that will pay attention to your messages.