Creating value really is one of the greatest challenges that we have in this life. While it is important to use the skills and talents that we already have, it is even more important to make something more of it. By making ourselves more valuable, we will become happier, create more possibilities in our lives, and feel like we have accomplished more than just merely using the skills that we already have.
Value is one of the most important things to create as a business. The companies that constantly innovate are the companies that succeed, grow, and are recognized by many. Companies that do not look to create more value tend to shrivel up and die. Even at a personal level, the person who strives for greatness usually succeeds. For example, Michael Jordan was one of the greatest basketball players in history, if not the greatest, but he did not settle for just talent alone. He put in the hard work, time, and energy to become great.
Let us all look in the mirror, from a business perspective and a personal viewpoint. Are you striving for greatness, or are you merely using your talents to get by in this life? The choice to be successful through creating value is one that we should each make.