Is direct mail marketing dead? Does it make sense for companies to still send you things in the mail? If it is not from someone we are expecting, don’t we all just throw the JUNK MAIL away? The answer is YES and NO. Direct mail marketing can be very effective if the marketer will follow some important rules. Direct mail marketing has been used and abused for decades and has gotten a very bad reputation, and rightly so. However, those who use the right strategies can see a great return on their investment. Click on this video to learn ways to improve your direct mail ROI and start generating better quality leads for your business.