How to increase the response rate from a prospect
How to INCREASE the RESPONSE RATE from a PROSPECT

Content:

  • Send a relevant & valuable article, video podcast, etc. prior to attempting to solicit

Introduction:

  • Use someone else’s name
  • Be introduced
  • Use LinkedIn
  • Use gatekeepers

Events:

  • Research
  • Plan ahead
  • Leverage network
  • Add value 1st, sell 2nd

Social Media:

  • Send personalized connection request
  • Research
  • Content
  • Messages

Phone:

  • Short messages
  • First name only
  • No pitching
  • Ask for “help” or “advice”

Email:

  • Short questions
  • Subject line only
  • Add value 1st, sell 2nd

Text:

  • Ask questions
  • Send link

Use 2 or 3 in conjuction with each other