Author and consultant, Al Ries, said that “Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
You would never trust a financial planner with one million dollars if he did not have a plan to invest it, would you? Of course not! Yet this is exactly what many businesses do with their marketing dollars.
A well define marketing strategy clearly answers the following questions:
- How do we make our marketing dollar stretch further?
- How can we beat our competition?
- How can we break through the clutter in the market place?
- How can we take our business to the next level?
Is it time to develop a “plan” for your marketing dollars? When was the last time your marketing strategy was updated? Could you use some help in this area?
Hansen Group Company has been training management and marketing teams on methods to refine their marketing strategy since 2007. Call us today at 208-346-1005 or email us at firstname.lastname@example.org to learn more about our marketing training programs.
“Authentic marketing is not the art of selling what you make but knowing what to make in the first place. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholder.” Philip Kotler