We believe that deep down Albert Einstein WAS a marketer. He once said, “Not everything that can be counted counts, and not everything that counts can be counted.”
When companies are investing hundreds and thousands of dollars each month on marketing, it is critical to be able to “count” the things that matter most to the business. Someone once said, “You cannot manage what you cannot measure.” When it comes to marketing, measuring and monitoring the return on your marketing investment is critical and it allows you to answer questions like these:
- Should we invest more or less on this marketing strategy?
- Are we building a marketing asset? Or just throwing money away?
- What “low hanging fruit” opportunities am I missing?
- Could my marketing dollars be better invested elsewhere?
Having the data and knowing the facts is what Hansen Group Company has helped training marketing and management teams do since 2007.
Call us today at 208-346-1005 or email us at firstname.lastname@example.org to learn more about our marketing training programs.
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” Jay Conrad Levinson