Terry Hansen-MaxValue Selling Rule#41MaxValue Selling Rule #41: “During a product demo use a third party benefit story to describe the results other customers have enjoyed”-Terry L. Hansen

Credibility is important during sales demos. Consumers can be skeptical and will not believe any story or testimonial that you will throw in front of them. When trying to sell your product, use a third party story about their benefits. This will allow the consumer to relate with the benefits of the product, and potentially will lead to a sale.